Postcard marketing is a great tool for offline promotion of your online business.  Use the postcards to drive traffic to your online services.  Postcards are great for getting attention, but you can maximizing the effect with additional marketing information and services online.

The postcard might not quite make the person receiving drive down to your store, but it is a  smaller hurdle to jump to get the receiver to come to your website.   All they have to do is sit down to their computer and enter your web address.   Then you have a second chance of building up the desire to come to your store.

Here is a link to a new postcard marketing campaign service being offered where restaurants will get a set of postcards as attention billboards driving customers to a Wordpress based website giving additional information to bring customers in (and keep coming in) to their restaurant.

A close marriage of postcard marketing and online marketing can help most any business significantly increase the value that either offers separately.