Postcard Marketing Information

Posts Tagged ‘Postcards’

For most businesses an integrated marketing approach ends up being the best approach to promote their web site business.  This means they should consider all the usual promotion and advertising methods as well as new online methods.  Direct mail is still one of the important methods for promotion, and direct mail with postcards is one of the most effective.

Direct mail postcard marketing is one of the traditional forms of marketing that delivers results. Three good reasons for this are:

(1) it is highly targetable — less money spent on uninterested potential receivers.
(2) it is highly measurable — you can determine which lists work and adjust your list.
(3) it can be very, very cost effective.

Most small businesses cannot afford to consider television, radio or magazine advertising. However, even the smallest business advertising budget can afford a direct mail campaign.  With postcards you are getting the lowest cost for postage and printing.  Also, you can manage your campaign management by only sending to a portion of your total list on a basis you decide from your budget.

Your postcard can make use of color, photos and print to  drive interest in visiting your site. It is best to make your message very simple and targeted. Always keep in mind the purpose of your advertising postcard is to bring traffic to your web site for the sale to be made there.  Think of the postcard as a highway billboard driving interest in what your web site offers.

One of the key ways to separate your online business from your competitors is to promote your online business in ways your competitor has not used.  Take your “use only online promotion blinders off” and try postcard marketing to drive more new traffic to you web site.

Many businesses offer a service for cleaning, reparing, maintenance, landscaping, construction,etc … in which you can visually see the difference before they gave their service and afterwards. With these kind of services a photo show what something looks like before they do their work and then what it looks like after they complete their work can communicate a whole lot more than words to potential customers.

A good example might be an air duct cleaning service.  If you take a photo of the inside of the dirty ducts before they are clean, and then take another photo after they are cleaned, you have an easy to understand testamonial of the benefit offered by the service.

Then print these two photos on the front of a marketing postcard with a catchy heading.  Put details on how to contact your business on the back with a limited time offer to push the reader to take action and you have a highly effective marketing postcard to bring in new customers.

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If you are in a business in which the main benefit you offer can be visually shown with before and after photos, give it a try!

We can help create your custom marketing postcard for you.

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Some statistics are saying that direct mail will fall by 38% in the next five years, but postcards are still giving effective results.

Here is what a recent posting in “The Marketing Forum” blog said:

“Rather than spend a lot of money for complicated direct mailers of the past, many companies are sending out postcards at a relatively inexpensive price. And they are getting some phenomenal results. For example, you could send out a coupon postcard to your targeted mailing list and then also place that coupon on Twitter. For local restaurants, shops, etc. it’s a great, cost-effective idea.”

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Services to design, print, and mail your marketing postcards available at this link

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How to use post cards in real estate marketing?

How to use post cards in real estate marketing? Yes, you can use post cards and open house flyers to market your real estate business. In real estate marketing frequency is very important. You will get very good results if you send short text messages on post cards frequently. It gives you great results. You can also send longer newsletter mails quarterly.

BizCard is a wonderful online printer. You can get about 25% discounts on real estate marketing and farming post cards. Realtor postcards can bring you a good volume of customers. You should send out realtor postcards every month. You can offer some free gifts for replying the post cards. You can offer gifts for calling your office and visiting your website.

You can also go for free test mail campaign. You can send newsletters to your potential buyers. These letters would certainly bring more customers to you. Have you heard about email blasting? You can send emails to your prospective buyers and instantly reach them. It does not cost you at all. However you should know how to build a legit email list. It is important that you don’t send spam mails to any one.

In short these tips would help you to promote your real estate business effectively. The cost involved in this type of marketing is very much less when compared with other forms of marketing. Post card marketing is very effective.