Postcard Marketing Information

Posts Tagged ‘Postcard’

Restaurants, like many businesses, continually offer new or changes in their services.  Maybe they start to offer Party Catering or  Now Open for Breakfast.

Here is an example of a postcard for a restaurant advertising offer a new delivery service:

This card should have more information to make it effective.  Here are some ideas:

• front needs attention grabbing photo of restaurant or photo of a mouth watering entree.
• back needs more information on how to contact the restaurant: phone number, web site, address …
• back side needs an act now discount coupon to drive sales action and track the effectiveness of the ad

With the above changes this postcard to advertise a new restaurant service will be far more effective.

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Many businesses offer a service for cleaning, reparing, maintenance, landscaping, construction,etc … in which you can visually see the difference before they gave their service and afterwards. With these kind of services a photo show what something looks like before they do their work and then what it looks like after they complete their work can communicate a whole lot more than words to potential customers.

A good example might be an air duct cleaning service.  If you take a photo of the inside of the dirty ducts before they are clean, and then take another photo after they are cleaned, you have an easy to understand testamonial of the benefit offered by the service.

Then print these two photos on the front of a marketing postcard with a catchy heading.  Put details on how to contact your business on the back with a limited time offer to push the reader to take action and you have a highly effective marketing postcard to bring in new customers.

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If you are in a business in which the main benefit you offer can be visually shown with before and after photos, give it a try!

We can help create your custom marketing postcard for you.

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Some statistics are saying that direct mail will fall by 38% in the next five years, but postcards are still giving effective results.

Here is what a recent posting in “The Marketing Forum” blog said:

“Rather than spend a lot of money for complicated direct mailers of the past, many companies are sending out postcards at a relatively inexpensive price. And they are getting some phenomenal results. For example, you could send out a coupon postcard to your targeted mailing list and then also place that coupon on Twitter. For local restaurants, shops, etc. it’s a great, cost-effective idea.”

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Services to design, print, and mail your marketing postcards available at this link

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