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Your Questions About Direct Mail Postcards

August 24th, 2011 |

Nancy asks…

Need a Direct Mail Service to Print and Send Postcards?

I’ve got a large project for the credit union that I work at and I am struggling to find a direct mail service that can print and send my postcards to the customers. Any ideas?

Postcard Mkt Mgr answers:

www.GalleriaVentures.com .

Betty asks…

What makes you respond to direct mail pieces?

We’ve all received oversized postcards in the mail advertising something. If you’ve ever responded to one of these things, what made you do it?

Postcard Mkt Mgr answers:

I ask myself whether I need “this” or just want “this.” If needed, is it durable or frivolous. If durable, is the price where it should be or not based on my funds. There are other considerations, though not high on the list (color, S&H, environmentally responsible, more). If low priced, I can make the decision alone (let’s say $100.00 or less) though will seek spousal (could be parental for others) input. In general, we don’t submit it to a committee of peers to uncover their experiences or thoughts as Direct Mail is personal mail.

Richard asks…

I am thinking about doing a direct mail for a photography business that specializes in architectural and ?

corporate photography. I plan on using a service and mailing out 5,000 6×9 postcards to just business in the boston area. I am spending about 1,400.00 for this mailing. Last year I did a smaller mailing in my local area of only 500 and a smaller card. I had little results. Can I expect better results with my new plan and what other aspects should I consider?

Postcard Mkt Mgr answers:

May I suggest you join the PPA (Professional Photographers of America)? They have a wealth of information like this to help photographers in their business. Marketing is one major area and they cover it very well. You will find information on how to make your cards more effective, so I suggest that you take less than $400 of the $1,400 and join them. You will make your money back in short order. Their site is www.ppa.com. You have to be a member to get to the members only area that contains these aids, but you can surf the other areas of the site before becoming a member. You’ll find some assistance in the other areas, but the members only area focuses and goes in depth on the issues of photography as a business.

Joe Kabanek

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Posted in Postcard Marketing |

Tags: Amp, Boston Area, Business Marketing, Corporate Photography, Direct Mail Service, Experiences, Find Mail, Local Area, Mail Advertising, Mail Pieces, Mail Postcards, Mail Richard, Nancy, Oversized Postcards, Peers, Personal Mail, Photography Business, Postcard, Ppa Professional Photographers, Professional Photographers Of America |

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Your Questions About Direct Mail Postcards

August 6th, 2011 |

Author: Postcard Mkt Mgr

Mark asks…

I recently did a direct mail for a photography business. I mailed 500 postcards to people that had over 80k?

I recently did a direct mail for a photography business. I mailed 500 postcards to people that had over 80k for yearly income. I was curious what I should consider a decent respose for 500 mailed and how long I should wait before I consider a new marketing program or additional mailings?

Postcard Mkt Mgr answers:

1% is good and a 3% response is awesome.

Betty asks…

What is the least expensive method for direct mail advertisements with postcards?

I have 5,000 postcards I’d like send to my local town where my business is located. My question is what is the cheapest way for me to have these mailed out? I would need to obtain a mailing list for my town and the service required would be to have each card addressed individually and postage paid. Thank you!

Postcard Mkt Mgr answers:

Mailer’s Haven offers a great price on lists.

Http://www.mailershaven.com/

I would first purchase a list so you get your message out to the right “target” people. I would then start by only sending out small batches at a time as to prevent getting potentially overwhelmed from the responses. This would also work best to keep your campaign targeted to certain zip codes or locations so you can better track your demographics. Ot to mention it would also be less expensive.

Those would be my first suggestions if you wanted a do-it-yourself, grassroots approach. Otherwise, I would say contact a direct mail company to have them handle the whole thing professionally. It is sometimes worth the money.

Good luck!