Postcard Marketing Information

Posts Tagged ‘Money’

What do I mean about thinking out of the box ?

Well the box I am referring to is the marketing box you put yourself into when you are promoting and only thinking what your product or service offers.

Reach outside of that box and think what is it my customers want!

Most of the time it is not what your product/service directly offers, but what that can help them with.

For example:  here are a couple of draft postcards for an business insurance agent.  On the card he has made an out of the box guess that most of his customers look forward to going on vacation.  So, he is making the connection to something they really want: “the money to go on vacation” from the savings they get by using his business insurance services.

It is really quite simple, yet sometimes reaching the simple effective idea of promoting what people want is hidden by focusing on the features of our products and services.

Think beyond the features box and offer what your customers must really want with your products and services.
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Some statistics are saying that direct mail will fall by 38% in the next five years, but postcards are still giving effective results.

Here is what a recent posting in “The Marketing Forum” blog said:

“Rather than spend a lot of money for complicated direct mailers of the past, many companies are sending out postcards at a relatively inexpensive price. And they are getting some phenomenal results. For example, you could send out a coupon postcard to your targeted mailing list and then also place that coupon on Twitter. For local restaurants, shops, etc. it’s a great, cost-effective idea.”

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Services to design, print, and mail your marketing postcards available at this link

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