Postcard Marketing Information

Posts Tagged ‘Marketing’

What do I mean about thinking out of the box ?

Well the box I am referring to is the marketing box you put yourself into when you are promoting and only thinking what your product or service offers.

Reach outside of that box and think what is it my customers want!

Most of the time it is not what your product/service directly offers, but what that can help them with.

For example:  here are a couple of draft postcards for an business insurance agent.  On the card he has made an out of the box guess that most of his customers look forward to going on vacation.  So, he is making the connection to something they really want: “the money to go on vacation” from the savings they get by using his business insurance services.

It is really quite simple, yet sometimes reaching the simple effective idea of promoting what people want is hidden by focusing on the features of our products and services.

Think beyond the features box and offer what your customers must really want with your products and services.
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