Postcard Marketing Information

Posts Tagged ‘Integrated Marketing’

For most businesses an integrated marketing approach ends up being the best approach to promote their web site business.  This means they should consider all the usual promotion and advertising methods as well as new online methods.  Direct mail is still one of the important methods for promotion, and direct mail with postcards is one of the most effective.

Direct mail postcard marketing is one of the traditional forms of marketing that delivers results. Three good reasons for this are:

(1) it is highly targetable — less money spent on uninterested potential receivers.
(2) it is highly measurable — you can determine which lists work and adjust your list.
(3) it can be very, very cost effective.

Most small businesses cannot afford to consider television, radio or magazine advertising. However, even the smallest business advertising budget can afford a direct mail campaign.  With postcards you are getting the lowest cost for postage and printing.  Also, you can manage your campaign management by only sending to a portion of your total list on a basis you decide from your budget.

Your postcard can make use of color, photos and print to  drive interest in visiting your site. It is best to make your message very simple and targeted. Always keep in mind the purpose of your advertising postcard is to bring traffic to your web site for the sale to be made there.  Think of the postcard as a highway billboard driving interest in what your web site offers.

One of the key ways to separate your online business from your competitors is to promote your online business in ways your competitor has not used.  Take your “use only online promotion blinders off” and try postcard marketing to drive more new traffic to you web site.