Postcard Marketing Information

Posts Tagged ‘Campaigns’

Monitoring the results of your marketing postcards is certainly crucial to figuring out the measure of accomplishment of your campaign. It is a must in order to make judgements on how to improve the campaign message.

The nice thing is, it is easy. You do not need some sophisticated technology.

All that is needed is a plan of action.  Here are some things to consider for the plan:

• Put someone in charge to be responsible for the running the whole campaign and for compiling all the information.
• Make sure all personel who deal with customers know about the campaign and instruct them to keep track of all customer responses and related sales.
• All response information should be entered into the appropriate system.
• If you have a website, make sure the postcard points the customer to a specific response page which you can count all visits.
• Collect all website visits, all response telephone calls, all store visits, and all related sales.  Divide all these numbers by the total number of postcards sent out to get your response rates. ( for example if you get 500 visits to your website after sending out 10,000 postcards your response rate would be 5%. )
• Have the person in charge create easy to understand reports.  Have all personel involved review the reports and look for ideas for improvement.

Do not be concerned if your first batch of promotional postcards did not turn out with great response rates. Most first campaigns do not.  Utilize what you learned to make it better and try again. This is essential for all types of marketing and advertising, and postcard marketing is no exception.

Postcard advertising, unlike advertising in mass media such as radio or television, allows you to easily control and fit in a budget because you can control the number of pieces you send out on campaigns.

Not only do you know who received the mailing and how much each piece sent cost, you can also track how many responses came back. This information makes it easy to calculate the return on investment for your campaigns.

Think of postcard advertising as a way to send great miniature billboard ads.  Catch their attention with the billboard design on the front with the purpose of getting the reader to read more on the back.

For most postcard ads the purpose should not be to make a sale.  The purpose should be to raise interest for the customer to want to learn more about what is being offered.  Therefore, use postcard advertising to bring customer to make contact with your business.  That contact can be by phone, email, visiting your web site, visiting our physical business location.  Your call to action should lead the customer to make contact.  Then you can make the sale.

Think about reasons why customers do business with you.  Then select the one most important reason.  Highlight that reason on your card design and wording.  Then make an offer so they which tells the customer what is in it for them if they will make contact.  Then tell them how to make contact.

We are ready to help you with all this at www.SedonaDPS.com

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