Postcard Marketing Information

Posts Tagged ‘Business Location’

When a business moves to a new location they need to promote the move.  One of the good ways to do this is by organizing an open house and inviting visitors to come in.  Postcard invitations to visit a new business location for an open house celebration is an effective way to:

1. Make current customers aware of your new location
2. Bring in new potential customers to introduce them to your business.

Here is an example of a financial services business invitation postcard for their open house and ribbon cutting celebration:

back of postcard gives details of event plans:

If you start planning an open house ribbon cutting service, the folks at GalleriaVentures.com will design your invitation postcards for your event for free.  << use the form at this link to get started

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Postcard advertising, unlike advertising in mass media such as radio or television, allows you to easily control and fit in a budget because you can control the number of pieces you send out on campaigns.

Not only do you know who received the mailing and how much each piece sent cost, you can also track how many responses came back. This information makes it easy to calculate the return on investment for your campaigns.

Think of postcard advertising as a way to send great miniature billboard ads.  Catch their attention with the billboard design on the front with the purpose of getting the reader to read more on the back.

For most postcard ads the purpose should not be to make a sale.  The purpose should be to raise interest for the customer to want to learn more about what is being offered.  Therefore, use postcard advertising to bring customer to make contact with your business.  That contact can be by phone, email, visiting your web site, visiting our physical business location.  Your call to action should lead the customer to make contact.  Then you can make the sale.

Think about reasons why customers do business with you.  Then select the one most important reason.  Highlight that reason on your card design and wording.  Then make an offer so they which tells the customer what is in it for them if they will make contact.  Then tell them how to make contact.

We are ready to help you with all this at www.SedonaDPS.com

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