Postcard Marketing Information

Posts Tagged ‘Advertising Marketing’

Monitoring the results of your marketing postcards is certainly crucial to figuring out the measure of accomplishment of your campaign. It is a must in order to make judgements on how to improve the campaign message.

The nice thing is, it is easy. You do not need some sophisticated technology.

All that is needed is a plan of action.  Here are some things to consider for the plan:

• Put someone in charge to be responsible for the running the whole campaign and for compiling all the information.
• Make sure all personel who deal with customers know about the campaign and instruct them to keep track of all customer responses and related sales.
• All response information should be entered into the appropriate system.
• If you have a website, make sure the postcard points the customer to a specific response page which you can count all visits.
• Collect all website visits, all response telephone calls, all store visits, and all related sales.  Divide all these numbers by the total number of postcards sent out to get your response rates. ( for example if you get 500 visits to your website after sending out 10,000 postcards your response rate would be 5%. )
• Have the person in charge create easy to understand reports.  Have all personel involved review the reports and look for ideas for improvement.

Do not be concerned if your first batch of promotional postcards did not turn out with great response rates. Most first campaigns do not.  Utilize what you learned to make it better and try again. This is essential for all types of marketing and advertising, and postcard marketing is no exception.