Posts Tagged ‘Advertise’
Your Questions About Postcard Advertising
July 31st, 2011 | 
Author: 
Mary asks…
What do you think about postcard advertising?
Do you think post card mailing are an effective way to promote products?
Postcard Mkt Mgr answers:
Yes I do, much more effective I believe. Smaller, less bulky, short, sweet and right to the point.
Linda asks…
Good idea for Seniors Advertising Postcard?
I work at a small newspaper and we often do supplement issues with specific themes, Seniors being one of them. We make up postcards to send to advertisers to get them to buy ad space. Every single time we end up resorting to using a stock photo of an older couple with type over it. Anybody have a fresh new idea of what we could put on the front of the card to entice people to advertise with us?
Postcard Mkt Mgr answers:
Your customers are not seniors they are the advertisers that are looking to target seniors. Why not use a postcard that states more with text and facts on how your newspaper is doing a senior showcase and get your message in front of 10,000 seniors in the metro area etc. I don’t know your specific senior readership of your newspaper but i would position it like that. I work for a newspaper as well and that is something that is overlooked at times. Right now your customer is the prospective advertisers so they may not look at the senior picture and get interested as opposed to statistics of targeting that demographic. Hope that helps 
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Posted in Postcard Marketing | 
Tags: Ad Space, Advertise, Card Mailing, Metro Area, Postcard, Postcards, Prospective Advertisers, Readership, Seniors, Showcase, Statistics, Stock Photo, Supplement Issues, Yahoo, Yahoo Answers | 
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Restaurant Advertises New Service
Restaurants, like many businesses, continually offer new or changes in their services. Maybe they start to offer Party Catering or Now Open for Breakfast.
Here is an example of a postcard for a restaurant advertising offer a new delivery service:
This card should have more information to make it effective. Here are some ideas:
- front needs attention grabbing photo of restaurant or photo of a mouth watering entree.
- back needs more information on how to contact the restaurant: phone number, web site, address …
- back side needs an act now discount coupon to drive sales action and track the effectiveness of the ad
With the above changes this postcard to advertise a new restaurant service will be far more effective.
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Marketing is very important for today’s business.
Marketing is very important for today’s business. There are many techniques followed to attract people towards their product by manufacturers and retailers. If a new product is introduced, the product is well reached to the people only through the marketing. Advertisement is a great tool used by the marketing people. They advertise the product by telling its features and benefits. Marketing is of different types. They are door to door marketing, mail marketing. The mail marketing is of two types. They are post card marketing and direct mail marketing. This means the marketers write of print the features of the product and send to the customers. The extension of the marketing is the market research. In mail marketing, manufacture or retailer market their product by printing the advantages, features and sometimes asking about the opinions of the product after usage. They even gave samples to the public, and indirectly forcing them to use it. If public is impressed by this sample product, they will buy the product repetitively and it increase the sales of the product. The target of the marketing is to increase the sales, and decline the competitors. The door or door survey and online survey are taken to know about the real opinion of the people about the product. The survey can be deployed by self or outsourced to some companies like Nielsen.
Posted in Postcard Marketing |
Tags: Advertise, Business Marketing, Card Marketing, direct mail marketing, Direct Marketing, Door To Door, Market Research, Marketers, Marketing Advertisement, Marketing Direct, Marketing Research, Marketing Tool, Nielsen, Online Survey, Outsourced, Repetitively, Research Marketing, Target Marketing |
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