Postcard Marketing Information

Here are some tips on what you should and should not write for a direct mail campaign to promote your business to improve client web sites:

• Praise the good points on their current it before offering some suggestions for improvement.  ( No-one likes to hear that their web site is rubbish. )
• Make an offer to provide a benefit (but don’t make it a concrete offer).
• Quantify the benefits of your offer.
• Don’t try and sell anything in the letter.

Once you have sent a card that meets these points, follow it up with a phone call. Again, don’t try and sell during the call. All you’re after is a meeting in which you can perform a needs analysis to find out what the prospect needs and wants. Once you have that information, you can offer a solution which makes your sale.

These simple steps can be followed for most any type of service business to develop an effective postcard marketing campaign.

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