Postcard Marketing Information

Some statistics are saying that direct mail will fall by 38% in the next five years, but postcards are still giving effective results.

Here is what a recent posting in “The Marketing Forum” blog said:

“Rather than spend a lot of money for complicated direct mailers of the past, many companies are sending out postcards at a relatively inexpensive price. And they are getting some phenomenal results. For example, you could send out a coupon postcard to your targeted mailing list and then also place that coupon on Twitter. For local restaurants, shops, etc. it’s a great, cost-effective idea.”

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Services to design, print, and mail your marketing postcards available at this link

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Postcard advertising, unlike advertising in mass media such as radio or television, allows you to easily control and fit in a budget because you can control the number of pieces you send out on campaigns.

Not only do you know who received the mailing and how much each piece sent cost, you can also track how many responses came back. This information makes it easy to calculate the return on investment for your campaigns.

Think of postcard advertising as a way to send great miniature billboard ads.  Catch their attention with the billboard design on the front with the purpose of getting the reader to read more on the back.

For most postcard ads the purpose should not be to make a sale.  The purpose should be to raise interest for the customer to want to learn more about what is being offered.  Therefore, use postcard advertising to bring customer to make contact with your business.  That contact can be by phone, email, visiting your web site, visiting our physical business location.  Your call to action should lead the customer to make contact.  Then you can make the sale.

Think about reasons why customers do business with you.  Then select the one most important reason.  Highlight that reason on your card design and wording.  Then make an offer so they which tells the customer what is in it for them if they will make contact.  Then tell them how to make contact.

We are ready to help you with all this at www.SedonaDPS.com

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To be effective with any marketing communications, it is important to know what it is you want to accomplish.  Without knowing this from the start you will end up spending a lot more money and spending a lot more time hitting your goal after you figure out what it is.

A marketing postcard should have a specific goal.  For example: introduce and bring in more customers to your business.  There is not a whole lot of room on a postcard to explain, so it is important to give some information right away on how people benefit by visiting.  Give a specific example.  Then give a compelling enticement so prospective customers will want to come and feel they will benefit from making a visit right away.

If you know first what your desired outcome for your marketing postcard is, then you can stay focused on that outcome when you pick the benefit you want to highlight.  Also, this focus will help you stay on track when you decide what enticing offer you want to make.

So, for an effective postcard advertisement:

• know the goal of your postcard communication
• stay focused on that goal
• get right to the point with your offer

At SedonaDPS.com we can help you develop a custom postcard campaign around your specific goal.
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Postcards usually give a 3-6% return on mailouts, while other types of  “print media” advertising like newspaper ads cannot even come close to being that effective.  For most businesses it is more important for their advertising to be effective than to just drive quantities of lookers.

Take a look at this new basic marketing strategy package which has a plan for steady growth for your business.

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Postcard marketing is a great tool for offline promotion of your online business.  Use the postcards to drive traffic to your online services.  Postcards are great for getting attention, but you can maximizing the effect with additional marketing information and services online.

The postcard might not quite make the person receiving drive down to your store, but it is a  smaller hurdle to jump to get the receiver to come to your website.   All they have to do is sit down to their computer and enter your web address.   Then you have a second chance of building up the desire to come to your store.

Here is a link to a new postcard marketing campaign service being offered where restaurants will get a set of postcards as attention billboards driving customers to a Wordpress based website giving additional information to bring customers in (and keep coming in) to their restaurant.

A close marriage of postcard marketing and online marketing can help most any business significantly increase the value that either offers separately.