Postcard Marketing Information

Portrait and wedding photographers many times just shoot and deliver their photos to their customers and then they are done.  Obviously there are other things that could be offered with their photos other than just prints.

For wedding photographers one might offer photo postcards using the photo of their choice for the wedding couple in order for them to have:

• Just Married Announcements
• Save the Date Invitations
• Wedding Thank You cards

These cards should include some credit to the photographer on the front and back.  That way the cards would also offer advertising for the photographer.

Here is an example of a Just Married card: (click on thumbnail to see full postcard image)

As a photographer we will work with you to develop a set of postcards you can offer to your clients to use with the photos you take for them.  We will do the design work for setting up the postcard templates design for free.   Use the contact form on our About page to send us an inquiry.

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When a business moves to a new location they need to promote the move.  One of the good ways to do this is by organizing an open house and inviting visitors to come in.  Postcard invitations to visit a new business location for an open house celebration is an effective way to:

1. Make current customers aware of your new location
2. Bring in new potential customers to introduce them to your business.

Here is an example of a financial services business invitation postcard for their open house and ribbon cutting celebration:

back of postcard gives details of event plans:

If you start planning an open house ribbon cutting service, the folks at GalleriaVentures.com will design your invitation postcards for your event for free.  << use the form at this link to get started

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Restaurants, like many businesses, continually offer new or changes in their services.  Maybe they start to offer Party Catering or  Now Open for Breakfast.

Here is an example of a postcard for a restaurant advertising offer a new delivery service:

This card should have more information to make it effective.  Here are some ideas:

• front needs attention grabbing photo of restaurant or photo of a mouth watering entree.
• back needs more information on how to contact the restaurant: phone number, web site, address …
• back side needs an act now discount coupon to drive sales action and track the effectiveness of the ad

With the above changes this postcard to advertise a new restaurant service will be far more effective.

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Do you think you are tired of spam in your email mailbox like I am ? I usually filter out about 500 trash emails on a daily basis that are automatically removed without even giving them a glance at and I increase my filtration system checklist each day. It is just an overwhelming flood of spam promotions which are of simply no interest. There is no thought about reliable targeting. Just dump to a large audience without any attempt in the direction of aiming for the type of individuals who might have some probability of purchasing. It is wasteful when held up against far better choices.

Why don’t we have a look at that old fashioned print advertising tool, postcard marketing, and see what it provides:

• Postcards are simply just less irritating than their electronic mail based alternatives.
• Postcards do not generate problems which email messages do to your family or computer by coming in from unfriendly origins.
• Direct mail marketing is far less jampacked when compared with email advertising, hence there is a greater possibility of standing out.
• Many emails will not likely survive past spam filters and therefore these will not ever end up being read.

In the event the e-mail successfully moves past the spam filter, it still will take more effort from the reader to open it and read it in comparison to what it will to take a look across a postcard.

Some additional insights:

Individuals still need to get their postal mail in order to examine their bills. These people virtually have to offer a glance at the eye capturing image on one side of the postcard. (free custom postcard design services) In the event that the image draws any attention these people will in all probability turn it over to give another glimpse at what it is all about. Viola, the sales pitch has been delivered.

Postcards are generally simple to create and easy for the receiver to understand. No lengthy sales pitch. An attention grabing image is conspicuously shown on one side, leaving the reverse side for a clever capture phrase and an offer.

Postcards are versatile as they can easily provide special discounts or promotional offers. Responses can certainly be tracked to determine effectiveness and produce improvements.

Also postcards enable you to keep prospects up to date about things like new services, new business hours, seasonal sales, service appointments, or anything else one might need to relate.

Rather than allowing your advertising to get lost in an ocean of fruitless marketing emails, go with the advantages of the time verified technology of postcard marketing which will still deliver more tangible results for one’s marketing investment.

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What do I mean about thinking out of the box ?

Well the box I am referring to is the marketing box you put yourself into when you are promoting and only thinking what your product or service offers.

Reach outside of that box and think what is it my customers want!

Most of the time it is not what your product/service directly offers, but what that can help them with.

For example:  here are a couple of draft postcards for an business insurance agent.  On the card he has made an out of the box guess that most of his customers look forward to going on vacation.  So, he is making the connection to something they really want: “the money to go on vacation” from the savings they get by using his business insurance services.

It is really quite simple, yet sometimes reaching the simple effective idea of promoting what people want is hidden by focusing on the features of our products and services.

Think beyond the features box and offer what your customers must really want with your products and services.
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