Postcard Marketing Information

Postcard Mkt Mgr answers:

www.GalleriaVentures.com .

Postcard Mkt Mgr answers:

I ask myself whether I need “this” or just want “this.” If needed, is it durable or frivolous. If durable, is the price where it should be or not based on my funds. There are other considerations, though not high on the list (color, S&H, environmentally responsible, more). If low priced, I can make the decision alone (let’s say $100.00 or less) though will seek spousal (could be parental for others) input. In general, we don’t submit it to a committee of peers to uncover their experiences or thoughts as Direct Mail is personal mail.

Postcard Mkt Mgr answers:

May I suggest you join the PPA (Professional Photographers of America)? They have a wealth of information like this to help photographers in their business. Marketing is one major area and they cover it very well. You will find information on how to make your cards more effective, so I suggest that you take less than $400 of the $1,400 and join them. You will make your money back in short order. Their site is www.ppa.com. You have to be a member to get to the members only area that contains these aids, but you can surf the other areas of the site before becoming a member. You’ll find some assistance in the other areas, but the members only area focuses and goes in depth on the issues of photography as a business.

Joe Kabanek

Postcard Mkt Mgr answers:

A good slogan could be something like,, Its in the bag

You can also save a little money by getting a bulk mail permit from the USPS, it will save you a few pennies per card.

And for high quality cards look at www.GalleriaVentures.com. They will create a design your cards from what ever instructions you give, and they do not charge for their design work.  It allows you to focus on your business and lets them worry about creating a card design you like.

Postcard Mkt Mgr answers:

I’ve done enough card campaigns to know that it depends on your target population. If your list is captive, that is, they know who you are already, you’ll get a much better response than you would with a blind mailing. Of course, your offer has to be unique, engaging, and professional.

Postcard Mkt Mgr answers:

1% is good and a 3% response is awesome.

Postcard Mkt Mgr answers:

Mailer’s Haven offers a great price on lists.

Http://www.mailershaven.com/

I would first purchase a list so you get your message out to the right “target” people. I would then start by only sending out small batches at a time as to prevent getting potentially overwhelmed from the responses. This would also work best to keep your campaign targeted to certain zip codes or locations so you can better track your demographics. Ot to mention it would also be less expensive.

Those would be my first suggestions if you wanted a do-it-yourself, grassroots approach. Otherwise, I would say contact a direct mail company to have them handle the whole thing professionally. It is sometimes worth the money.

Good luck!

Postcard Mkt Mgr answers:

Yes I do, much more effective I believe. Smaller, less bulky, short, sweet and right to the point.

Postcard Mkt Mgr answers:

Your customers are not seniors they are the advertisers that are looking to target seniors. Why not use a postcard that states more with text and facts on how your newspaper is doing a senior showcase and get your message in front of 10,000 seniors in the metro area etc. I don’t know your specific senior readership of your newspaper but i would position it like that. I work for a newspaper as well and that is something that is overlooked at times. Right now your customer is the prospective advertisers so they may not look at the senior picture and get interested as opposed to statistics of targeting that demographic. Hope that helps

Postcard Mkt Mgr answers:

My sis gets email that tell her about new courses being offered and trips and stuff like that but they never had ads in them and also since the Virginia Tech tragedy they have her cell # so they can text her if anything bad happens on or by their campus